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Meme and Web Squared

Internet and the digitization of media are revolutionizing the way you enjoy the information and form opinions. From Meme to 6 degrees of separation . Extract from the Alexander Schiatti recorded September 10, 2009.

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Internet 2.0 - Measured benefits for companies

The new Web technologies generate a buzz that may seem attractive, but companies must always keep an eye open to well-measurable benefits before investing. ROI is a major concern of marketing, particularly in a difficult economic period.

According to the survey "Global Survey" carried out by McKinsey Quarterly , the companies interviewed about the benefits of using the various tools Web 2.0 has shown that these instruments are perfect for managing and maintaining relationships among employees, so as with customers and external partners.

When it comes to customers, blogs are the most useful tool, leading to measurable business benefits equal to 51%. Respectively, are ranked second and third place in the video-sharing and social networking, 48% each, and RSS feeds to 45%.

technologies such as wikis, podcasts, tags are considered less useful, more than half of respondents (52%) said however that the tools of Web 2.0 is the effective marketing tools.

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BLOG AND JOURNALISTS - NOT WHAT OBAMA SAYS (OR NEVER SAID) by Wittgenstein

invent a war and having already lost

A demonstration of what I wrote yesterday , now you are telling the Press that Obama has never said things against blogs and bloggers, but they are clearly in the minds of many journalists in the psychological state of siege and distracted removal what are the greatest sources of news that they were not: the same for which they write. In the brief interview to two newspapers of Toledo and Pittsburgh - which had linked yesterday - Obama just says these things.

"journalistic integrity, you know, fact-based reporting, serious investigative reporting, how to retain Those All These different ethics in new media and how to make sure That it's paid for, is really a challenge”
“I am concerned that if the direction of the news is all blogosphere, all opinions, with no serious fact-checking, no serious attempts to put stories in context, that what you will end up getting is people shouting at each other across the void but not a lot of mutual understanding”
“What I hope is that people start understanding if you’re getting your newspaper over the Internet, that’s not free and there’s got to be a way to find a business model that supports that.”

Attenzione: che Obama abbia una diffidenza rispetto all’affidabilità delle discussioni che circolano in rete l’aveva già detto lui stesso in un’intervista the New York Times in March, but nothing more than that. And as you see in these passages there are only two of Obama's views on the net: you lose the "serious fact-checking" (long since lost in the editorial offices of Italian newspapers) and that we must find a business model for online information . I do not discuss these views, even if there would be, are understandable and justified, although general, very concise and oblivious of the fact that the same flaws are in the mainstream media, which indeed they have taught and legitimate.

But the press today instead headline "Obama says to just blogger" and a mountain of articles put in their mouths things that the President never said. The funny thing is disappointing is that puts the "blog", "bloggers" and "blogosphere" as the subject of each preposition, where Obama was once limited to use the word blogosphere. No one wants to defend the blog at all costs ("blogs" do not exist and are a thousand good and bad things, like books, newspapers, movies, etc.) but that the major Italian newspapers go in search of legitimacy by claiming that the Their great enemy is the blog and pull for a jacket that until recently claimed to have been elected thanks to the network and blog, laugh at best. Not to mention the question of fact-checking here What would he say Obama according to the press today.

more control over news circulating on the Internet

what they want to avoid is the risk that the decline of newspapers on paper led to the development of a blogosphere 'no control' over what is written.

Obama admits to being impressed by the decision of the "Rocky Mountain News" of Denver and the "Seattle Post-Intelligencer" to stop moving completely to online publications on paper, as well as the huge problems faced by newspapers emblazoned as the "Chicago Tribune, the Los Angeles Times and the New York Times. (this writes the original article, not Obama, who has just "Noted the trend")

On the other hand, is the president of the Web much more explicit in to make it clear he wants to intervene.
"I am very concerned about the type of information circulating in the blogosphere - he explains - where you will find all sorts of information and ideas without being verified , with the result of bringing shouting at each other, making it more difficult mutual understanding '

Obama has zero shot against the blogosphere (bùm!)

The fact is that President American has had enough of the blog "just full of opinions, without checking the facts, run by people who cry out against each other without a minimum of mutual understanding"

Seeing the horizon a new world where even the political will be considered and addressed by an uncontrolled blogosphere, Obama has decided to invest in the good old paper journalism

Most "bloggers" is not interested in truth, verification of information reported online, respect the opinions of others. E 'instead animated by an ideological furor in which prevail, as Obama says, the approximations and lack of responsibility, seasoned with gusts of insults against anyone who disagrees.

But the most blatantly false written today in La Stampa, and this is denied by itself.

but for now it is certain that the attack on the journalism professionals failed

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What is Advertising

There is a blind man in a park in March, asking for alms.
has a sign saying: help me I'm blind. Skip

an advertiser, take the sign, it turns around and writes a new sentence.
then puts it back before the blind and walks away.

the evening, after returning from work, the advertising stops and asks the blind man: "How was your day?"
"I have received many offers," said the blind man, "but what you wrote on the sign?" The advertising

smiles and says ... I wrote spring is beginning and I could not see

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Twitter more

A study conducted by a team of researchers Penn State University found that 20% of Tweets tend to be targeted and linked to the brand, and these Tweets talk about both good and bad.

" People are using the tweets to express their reactions, both positive and negative, and to get in touch with products and services of companies ," said Jim Jansen, an associate professor of information sciences and technology. " The Tweets are the closest you can get at the thought of customers to purchase products and services. "

Research also examined the phenomenon of micro-policies, especially for its value as the average of word-of-mouth. More than half a million tweets were examined during the observation. In particular, the research team tried Tweets that mention brand to find out why the mark had been mentioned (see for a product, inform the other) and found that they connect to the brand-tweeter for their products.

" Companies use communication microblogging for brand awareness and customer relations " Janson said.

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TV still falling ... outdoor and press advertising to peak!

the only survivor is the web

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learns ... recognizes ... and then guides you

Software that learns and recognizes objects monuments and much more. The Koob, a company that develops applications for iPhone, has released a video on a prototype that can "learn" new information termpo real, and to recognize objects, CD covers, monuments and more. All this is done using the augmented reality and the camera of the iPhone 3G. In short, then, in addition to navigation, we also have our interactive guides to cities or even museums.

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32.1 Million Watch President Obamaà ¢  €  ™ s Health Care Address to Congress on TV

32.1 Million Watch President Obamaà ¢  €  ™ s Health Care Address to Congress on TV

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To begin, this illuminating intervention
Free Market. As always, thanks to Paul

Moving the debt in a massive way, from private lobbying the public system (ie the people) has created huge distortions to the economy as a whole. He laid the foundations for :

a) the development of new bubbles, b) to increase the instability of the overall system
c) for the impoverishment of the people scheduled Western d) to pay to the next generation , the error and debts of this generation
e) To confirm that the errors are and the lobbies will be made payable to the people and that the profits remain largely in the hands of the powerful.
f) for the preservation of the status quo of the strong powers
It 's easy to think that graduates in Europe will become increasingly poor and graduates in India and Brazil, and China is increasingly an advantage .... until globalization will not level wages and ways of life)

.

resources are scarce in the world .... and when there will be more growth in raw materials will rise dramatically hinder new growth. The Western countries will be hardest hit by this phenomenon.

a black swan,

ed.)

The process of globalization of the masses leads to a HUGE DEPLETION OF PEOPLE WITH BENEPLACET OF WESTERN GOVERNMENTS AND CENTRAL BANKS OF WESTERN COUNTRIES THAT DO NOTHING TO STOP THIS PROCESS. The powerful Western just try to preserve their status quo and remain in the saddle in an Empire In Decline.
Debt is the drug of Western people. Once the private debt has reached the limit of sustainability the system goes into crisis (2007 - 2009). The debt is passed the people (government). Everything begins again for another waltz ....
When this situation also will not find solution .... WILL NOT 'a declaration of failure of the system (ARGENTINA) OR DEPRECIATION OF MEGA MONEY (equivalent to a huge tax savings of hundreds of millions of Western citizens) see Iceland.




To read the whole article and the details, go to this link

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Last Saturday I made a post in which he spoke of the crisis and the fact that in the beginning of the U.S. ' year jump 52 banks ... Well, today we have already reached to 57 failed banks. Two days

Bloomberg ago published the news that U.S. Senator Jim Bunning had a meeting with Sheila Bair (the guarantee fund of the account in USA). During this meeting Jim is traumatized: in fact the "Sheila Iron told him, impassive as a sphinx, which 500 other banks would be bankrupt in the U.S." ... unless something dramatic happens "


500 failed banks is already perceived as Drama ... but if this is the pink version ... Well, I leave the rest to your imagination.

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Employees dominate with 20% (a navigator of 5), the housewives are a step away from the podium with more than 6%


Surprise!